Raimund Bau
So1 GmbH: CEO/Founder
Raimund Bau founded So1 in 2012, which represents a globally revolutionary approach to price promotions in the customer goods industry. The So1 platform allows traders to offer customers individual discounts and thus to achieve significantly higher ROIs than with all previous promotions. The technology of the So1 engine is based on Deep Learning methods and precisely calculates which price discount for which product is necessary for the respective consumer to change brand or retailer.
Raimund Bau started his career at Henkel, where he was responsible for Persil, Europe's largest detergent brand, with sales of 220 million euros. Besides his management career he worked with various scientists. They developed and improved mathematical models to predict individual purchasing behavior