Dr. Carsten C. Hübner
ADAC Verlag GmbH & Co. KG: Geschäftsführer
Dr Carsten C. Hübner (born in 1965) is in charge of the publishing and travel business at ADAC SE in his capacity as Managing Director of several subsidiaries. After graduating from the Faculty of Business Administration and Economics at the University of Augsburg and obtaining his doctorate from Ludwig?Maximilian?Universität in Munich, he went into the media business. Having held senior positions at the Gruner & Jahr and Spiegel publishing houses, he became the founder and Managing Director of MediaTradeCenter AG. In his present capacity, he is mainly concerned with transforming conventional business models and structures into new areas of activity with an increasing tendency towards digitalisation. Developments in media and tourism, some of them disruptive, have presented unusual marketing and IT challenges. Dr Hübner focusses mainly on cultural, communicative and process?related skills. These need to be readjusted and applied in new ways to ensure that organisations with group structures, such as ADAC's, can successfully shape their future.