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Mike Hoffmeister

Prof. Dr. rer. pol. Mike Hoffmeister

Ostfalia Hochschule f. a. W.: Professor for International Business/ Management

Prof. Dr. Mike Hoffmeister lectures International Business/Management at the Ostfalia University of Applied Sciences. His research topic is “employee engagement in automotive retailing”. In addition, he is also a regular guest lecturer at the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. He founded the International Trend Forum www.itf-wolfsburg.de (now called Automotive Trend Forum www.atf-wolfsburg.de) and was the host from 2008 until 2016. He also worked as a manager in various international sales management positions at Volkswagen AG (last position: Sales Manager for the Arabian Gulf States and Head of HRM and Training for the Volkswagen Dealer Organization). His future research topics are: Happiness and well being – living and working in the times of digitalization. Prof. Dr. Mike Hoffmeister works in Wolfsburg and lives in Berlin.

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